69% of Romanians use apps and smart devices to monitor their health, influencing their daily habits and lifestyle.
Adrian Rusu
Health
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According to the PwC Romania survey, technology is becoming essential for Romanians to monitor their health, with 69% of respondents using smart apps or devices. They personalize their exercise programs and meal planning with the help of artificial intelligence. Romanians are increasingly conscious about healthy eating, avoiding ultra-processed foods and preferring local products. Trust in producers is important and companies need to invest in consumer education to boost brand loyalty.
Sources
Cum se schimbă preferințele românilor: aproape 70% folosesc dispozitive pentru monitorizarea sănătății si 41% evită alimentele ultraprocesate
Ruxandra Târlescu, PwC: Cum se schimbă preferinţele românilor - aproape 70% folosesc dispozitive pentru monitorizarea sănătăţii si 41% evită alimentele ultraprocesate
STUDIU PwC: 41%din români spun că evită alimentele ultraprocesate. Românii folosesc AI şi pentru diete personalizate
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