69% of Romanians use apps and smart devices to monitor their health, influencing their daily habits and lifestyle.

According to the PwC Romania survey, technology is becoming essential for Romanians to monitor their health, with 69% of respondents using smart apps or devices. They personalize their exercise programs and meal planning with the help of artificial intelligence. Romanians are increasingly conscious about healthy eating, avoiding ultra-processed foods and preferring local products. Trust in producers is important and companies need to invest in consumer education to boost brand loyalty.