SNAPSHOT. The Romanian coast in the summer of 2025. Online trends and sentiment analysis
Every summer season, the Romanian seaside is a central topic for the online press and social media, reflecting the public's interest in a very popular tourist destination, but also in related events and phenomena. Once again this year, relevant online sources have produced, from the beginning of the summer until now, almost 11,000 mentions about the seaside, identified and processed with the help of NewsVibe, an AI platform for media and social media monitoring.
Discussions about the seaside reached an estimated total impact of more than 230 million potential views, with peaks of visibility influenced by topics from a variety of thematic areas.
The highest intensity of debate was on August 15, St. Mary's Day, which coincided with a mini-holiday and Navy Day and was the start of the busiest weekend on the coast.
Another high point came on July 22, when former ANPC chief Cristian Popescu Piedone was picked up by authorities from a seaside hotel and brought to DNA for questioning.
Finally, a burst of media and social media exposure was also generated by influencer Selly's announcement of plans to build a new resort on the Romanian coast.
Graphic NewsVibe. Evolution in the number of mentions about the seaside and their total impact from June 1 to August 21
By means of semantic network analysis, through which NewsVibe identifies and visualizes the structure and connections within an online conversation, we get a revealing picture of the topic being debated in the digital environment on this topic; thus, there were five main cores of the discussion:
- The central area of the online conversation includes general references to the interest of Romanians in this holiday destination, prices, conditions and quality of services, as well as comparisons with other favorite seaside destinations - such as Bulgaria and Greece.
- A secondary segment within the broader discussion of the seaside includes references to the main resorts, the most intensively mentioned being Constanța, Mamaia, Costinești, Eforie Nord and Mangalia.
- The topic Piedone - ANPC occupies a separate cluster of the debates, very well populated with mentions, because before the investigation that targeted the head of the institution, there was also a consistent mediatization of the controls carried out at commercial establishments in this region.
- A separate area of discussion of the coastline clusters references to the weather, with ANM at the center, with multiple details about air and sea water temperatures.
- Finally, a quantitatively small but well-delimited segment of the online conversation was built around transport options to the seaside, with a major focus on rail transportation, represented by entities such as CFR Călători and Trenurile Soarelui.
Grafic NewsVibe. The semantic network of online seaside conversation from June 1 to August 21
NewsVibe sentiment analysis, based on a high-accuracy AI linguistic processing engine, was applied to identify additional nuances related to the tone of public discussions on this topic of high interest.
We thus find that the entity "Romanian coast" is reflected in a balanced way in terms of tonality, with an almost equal weight between favorable (slightly more numerous) and unfavorable connotations.
Among the predominantly positive entities are Mamaia, Constanța and the Beach, Please festival, while negative or conflicting entities such as "the turiștii" or Cristian Popescu Piedone stand out in the negative or conflicting coverage.
Graphic NewsVibe. Top entities mentioned in a positive (green) or negative (red) context when referring to the seaside from June 1 to August 21
Automated sentiment analysis of the entire online reflection on the topic reveals a dominance of neutral tone (62%); in the emotionally charged conversation area, the relatively balanced distribution of negative (21%) and positive (17%) mentions suggests low polarization and a conversation that is informative rather than confrontational.
In cross-platform comparisons, a more pronounced negative sentiment score is evident on YouTube compared to Facebook and the web.
Grafic NewsVibe. The semantic network of the online seaside conversation from June 1 to August 21
On the whole, the analysis confirms that the Romanian seaside remains a central landmark of the digital agenda in the summer season, generating high volumes of mentions and distinct moments of maximum visibility. The online conversation takes a factual-descriptive rather than polemical shape, with a balanced distribution between positive and negative reflections. While weather (including water temperature), transportation or ANPC controls were the central themes that constantly recurred, visibility peaks were also influenced by unusual topics such as the announcement of a new resort.
This communication dynamic highlights the economic and social relevance of the seaside and its ability to focus the public's attention through a diversity of topics and media actors.
*****Synthesis made with the help of a data feed provided by the media monitoring platform NewsVibe Romania. The analysis, data and images presented have been enhanced using Machine Learning and Artificial Intelligence tools.
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