26 February 10:17
Zara owner Inditex is expanding its Lefties brand to counter the rapid growth of rival Shein by focusing on low prices and online presence.
Adrian Rusu

Economy
Foto:facebook.com/LeftiesOfficial
Shein's rapid growth with low prices and online marketplace is putting pressure on retailers like Inditex. The expansion of the affordable Lefties brand is part of a strategy to respond to increasingly fierce competition. Lefties has stores in 17 countries and is expanding its presence, becoming a way for Inditex to compete successfully in the fast fashion market.
Sources

Inditex, proprietarul Zara, extinde brandul cu prețuri mici Lefties, pentru a contracarea rivalul chinez Shein

Inditex extinde brandul cu preţuri mici Lefties, pentru a contracarea rivalul chinez Shein

Inditex, proprietarul Zara, îşi extinde brandul cu preţuri mici Lefties, pentru a contracara rivalul chinez Shein

LONDRA Inditex extinde brandul cu preţuri mici Lefties, pentru a contracarea rivalul chinez Shein