Zara owner Inditex is expanding its Lefties brand to counter the rapid growth of rival Shein by focusing on low prices and online presence.

Shein's rapid growth with low prices and online marketplace is putting pressure on retailers like Inditex. The expansion of the affordable Lefties brand is part of a strategy to respond to increasingly fierce competition. Lefties has stores in 17 countries and is expanding its presence, becoming a way for Inditex to compete successfully in the fast fashion market.