Zara owner Inditex is expanding its Lefties brand to counter the rapid growth of rival Shein by focusing on low prices and online presence.
Adrian Rusu
Economy
Foto:facebook.com/LeftiesOfficial
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Shein's rapid growth with low prices and online marketplace is putting pressure on retailers like Inditex. The expansion of the affordable Lefties brand is part of a strategy to respond to increasingly fierce competition. Lefties has stores in 17 countries and is expanding its presence, becoming a way for Inditex to compete successfully in the fast fashion market.
Sources
Inditex, proprietarul Zara, extinde brandul cu prețuri mici Lefties, pentru a contracarea rivalul chinez Shein
Inditex extinde brandul cu preţuri mici Lefties, pentru a contracarea rivalul chinez Shein
Inditex, proprietarul Zara, îşi extinde brandul cu preţuri mici Lefties, pentru a contracara rivalul chinez Shein
LONDRA Inditex extinde brandul cu preţuri mici Lefties, pentru a contracarea rivalul chinez Shein
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