Shein will strengthen internal controls after fines for violations of data privacy and deceptive practices.

Shein, the online fast-fashion retailer, has announced that it will strengthen internal controls in response to a series of fines received for violations of data privacy, false discounts, and greenwashing. The decision comes in the context of increasing pressure on companies to comply with consumer protection regulations and transparency in marketing. This measure aims to improve the brand's reputation and compliance.