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Normally, the Danish chain with low prices enters the Romanian market with a store in Bucharest, expanding into Central and Eastern Europe.

Sanziana Georgescu
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14 February 2026, 08:43
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Economy
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The Danish chain of discount stores, Normal, has announced the opening of its first store in Romania, located in Bucharest. This represents the first unit of the network in Central and Eastern Europe, thus expanding beyond the Nordic and Western European markets where it is already active. Anders Holch Povlsen, the richest Dane, is the majority shareholder of the company. The opening of this store marks an important milestone in Normal's expansion strategy, which aims to bring products at affordable prices to Romanian consumers.

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EXCLUSIV Lanţ de retail cu prețuri mici, controlat de cel mai bogat danez, intră în România
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Adevarul
Prețuri mici pentru români. Cel mai important retailer danez deschide în România primul magazin din Europa Centrală şi de Est

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