According to a study conducted by the APSAP Training Center, 70% of young Romanians use TikTok, while only 37% have an account on LinkedIn, suggesting a preference for entertainment over professional networking. Young people with higher education are more active on LinkedIn, and 76% of young people spend between 2 and 4 hours daily on social networks. Also, only 10% of young people consider television as a relevant source of information, preferring to get information via social media. The study highlights the need to adapt communication strategies to counter misinformation and promote responsible information consumption.
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