The Michelin Guide will introduce a new hotel ranking, diversifying its offer after the success recorded with the gastronomic guide.
Lara Maior
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The Michelin Guide, known for its stars, will launch a new hotel ranking, expanding its activities in the tourism sector. The CEO of the Michelin group, Florent Menegaux, emphasized the importance of partnerships with governments and hotel bookings as main sources of revenue. Additionally, the Michelin Guide will collaborate with various countries, including Saudi Arabia, to evaluate restaurants and hotels. This initiative comes after a period of internationalization and digitalization, aimed at maintaining relevance in a competitive market.
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