Tetra Pak, together with Mega Image and partners Maspex, Tomra, and Brai Cata, has launched in Romania the first project in Central and Eastern Europe that allows the collection of cardboard packaging for beverages and dairy products through recycling machines (RVM)

Residents of Brașov and Bucharest can return packaging at selected Mega Image stores, receiving a voucher of 0.5 RON for each returned package. The pilot project, which will last 8 months, aims to collect one million packages and will analyze the data to decide on the expansion of the initiative. The accepted packaging must be clean, emptied of liquid, and have a visible barcode. This initiative is considered an important step in developing a modern collection and recycling infrastructure in Romania.