One study shows that 80% of urban Romanians use social media on a daily basis and 30% of those who post use filters or content editing apps.

Data compiled by Reveal Marketing Research shows that 30% of Romanians who post on social media use filters or content editing apps, especially 18-34 year olds (45%). 63% of them are motivated by the desire to look more attractive, while 49% want to improve the quality of their photos or videos.