Miele has appointed Bogdan Bayer as Country Manager for Romania, Bulgaria, and Serbia, with the objective of strategic development and improving customer experience.

Miele, an international manufacturer of premium appliances, has appointed Bogdan Bayer as Country Manager for Romania, Bulgaria, and Serbia. Bayer, who joined the company at the beginning of this year, will coordinate strategic and operational development in the three markets, collaborating with local teams to support sustainable growth and improve customer experience.

In a statement, Bayer emphasized the importance of the company's values and his commitment to high standards. His priorities for 2026 and 2027 include enhancing customer experience, investing in employee training, accelerating digitalization, and developing strategic partnerships. Bayer also mentioned the impact of artificial intelligence in appliances, highlighting the need to provide tangible benefits to users.

With nearly two decades of experience in sales and marketing, Bayer has previously held leadership positions in various industries. Miele, founded in 1899, recorded a turnover of 5.16 billion euros in 2025 and has approximately 23,000 employees worldwide.