Black Friday 2025 at eMAG generated orders of 986 million lei, 10% more than last year.

Black Friday 2025 was a success for eMAG, exceeding initial estimates and generating orders of over 986 million lei, which represents a 10% increase compared to the previous year. On the day with the most discounts of the year, over 702,000 customers placed orders for 3.5 million products from various categories. The most purchased products were from categories such as cosmetics, beverages, cleaning, and toys. eMAG continues to be an important player in the online retail market in Romania, attracting an increasing number of customers each year.