Spotify will launch the label "AI Persona" to identify the profiles of creative artists with the help of artificial intelligence.

Starting from mid-September, Spotify will introduce the label "AI Persona" to help users distinguish between real artists and those generated by artificial intelligence. This measure comes in response to concerns about profiles that imitate real artists.

The label will be visible on profile banners, in presentation sections, and in search results.

Artists will be able to declare if their profile is AI-generated through the Spotify for Artists platform, and the company will analyze profiles with photorealistic images to verify their identity.

Profiles marked "AI Persona" will not be included in editorial and algorithmic recommendations, but may appear in recommendations for users who already follow the artist.

Spotify emphasizes that the label refers to the public identity of the artist, not to the way music is created, aiming to increase transparency in the music industry.