Spotify will increase premium subscription prices, accompanied by new services, to improve profitability and attract more subscribers.

Alex Norström, co-president of Spotify, said the price increases are part of the company's strategy after years of stability. The adjustments will be accompanied by new services and features for users. Spotify began raising prices two years ago, leading to its first annual profit in 2024. Although prices will increase in certain markets starting in September, Norström emphasized that users continue to subscribe, and the company has significant potential to grow its subscriber base. Details about price increases in the EU and Romania are not yet clear.