Spotify will increase premium subscription prices, accompanied by new services, to improve profitability and attract more subscribers.
Lara Maior
Arts & Lifestyle
Yalcin Sonat / Shutterstock.com
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Alex Norström, co-president of Spotify, said the price increases are part of the company's strategy after years of stability. The adjustments will be accompanied by new services and features for users. Spotify began raising prices two years ago, leading to its first annual profit in 2024. Although prices will increase in certain markets starting in September, Norström emphasized that users continue to subscribe, and the company has significant potential to grow its subscriber base. Details about price increases in the EU and Romania are not yet clear.
Sources
Spotify mărește prețurile pentru abonamente
Spotify mărește prețurile și lansează servicii noi pentru a ajunge la un miliard de utilizatori
Spotify anunță noi creșteri de prețuri odată cu lansarea de noi servicii
Spotify anunță noi scumpiri și servicii, pentru a atrage un miliard de utilizatori
Spotify anunţă noi scumpiri şi servicii, pentru a atrage un miliard de utilizatori
Spotify va crește din septembrie prețurile abonamentelor premium la nivel global. Cât vor plăti utilizatorii
Spotify anunţă noi scumpiri şi servicii, pentru a atrage un miliard de utilizatori
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