The 2014 adaptation of Diana Gabaldon's novel Outlander into a TV series has had a significant impact on Scottish tourism. Over the past decade, the Outlander series' time-traveling love story has transformed quiet Highland villages, battlefields and centuries-old castles into pilgrimage sites for fans, while fueling a global fascination with Scottish culture and heritage.
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The 'Outlander effect': How a time-travel romance transformed Scottish tourism
The 'Outlander effect': How a time-travel romance transformed Scottish tourism
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