Chanel organized a unique fashion show on a subway platform in Manhattan, under the direction of the new designer Matthieu Blazy. He presented his first Métiers d’Art collection, dedicated to the craftsmanship of artisans who collaborate with the brand.
The event gathered numerous VIPs, including A$AP Rocky and Tilda Swinton, and was marked by a decor that mimicked a subway station. Blazy drew inspiration from the diversity of urban travelers, creating an atmosphere that reflects styles from different eras.
The models walked the platform, evoking spontaneous encounters, and the show also included a customized newspaper, La Gazette, featuring interviews and articles. The designer emphasized the importance of the subway as a "vortex of the city" that connects the community.