The Romanian Football Federation (FRF) has announced the launch of the national campaign 'Football Unites! Respect the game, respect the people!', which will take place between November 2025 and March 2026. The campaign will debut at the Romania – San Marino match on November 18, 2025, and aims to promote the values of respect, inclusion, and fair play, both in the stadium and in the online environment.
FRF also aims to prevent all forms of discrimination, including ethnic, racial, religious, and gender discrimination, emphasizing that football should be a space of unity. The campaign messages will be displayed on the stadium screens, and spectators will receive informative materials. The campaign will also extend to the women's national team and will collaborate with the Government of Romania to develop an anti-discrimination guide. FRF continues international partnerships to promote diversity and inclusion in sports.