The low-quality AI-generated content, known as "AI slop," has become a significant presence on social platforms, representing over 20% of the recommended videos on YouTube for new users. Research conducted by Kapwing analyzed 15,000 popular YouTube channels and found that 278 of them contained exclusively "AI slop," accumulating together 63 billion views and 221 million subscribers, generating annual revenues of approximately 117 million dollars. Researchers created a new account on YouTube and found that 104 of the top 500 recommended videos were "AI slop." Nearly a third of these videos are classified as "brainrot," a term that includes low-quality content intended for monetizing attention.
"AI slop" channels are distributed globally, having millions of subscribers in various countries, such as Spain, Egypt, the USA, and Brazil. Notable examples include "Bandar Apna Dost" from India, which has accumulated 2.4 billion views, and "Pouty Frenchie" from Singapore, which targets children. Although these channels are popular, content creators face challenges, including a lack of transparency in payment programs on platforms and risks of exploitation in the "AI slop" ecosystem.
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