Mattel announces an innovative collaboration with OpenAI, which will bring artificial intelligence to its iconic products, including the Barbie doll.

By partnering with OpenAI, Mattel is bringing artificial intelligence into the world of toys, transforming them into 'smart toys' that not only entertain, but also interact, adapt and evolve. Using generative AI tools, designers can quickly produce dozens of toy concepts, and prototypes can be tested in digital environments, delivering more personalized play experiences.