Apple is preparing today for the launch of the new iPhones.

Apple is preparing to launch new iPhone models, but analysts warn that the main challenge is to surpass the competition in the field of artificial intelligence. A potential 'iPhone Air' could attract customers with a slimmer design, but Apple needs to effectively integrate the components to maintain a competitive price. The company is also working on improving the Siri assistant, facing delays in AI implementation. In the face of increasing competition, Apple must adapt quickly to maintain customer satisfaction.