Apple is preparing to launch the most significant update to its voice assistant, Siri, transforming it into a conversational AI chatbot, similar to ChatGPT.

Apple is preparing to launch the most significant update to its voice assistant, Siri, transforming it into a conversational AI chatbot, similar to ChatGPT. This upgrade, internally known by the code name 'Campos', will allow for both voice and text interactions, signaling a shift in philosophy for the company. Although Apple previously wanted Siri not to be perceived as an autonomous chatbot, the rapid evolution of generative AI has prompted an adaptation of this vision. Competitive pressure is increasing, especially with OpenAI preparing to enter the hardware market, which represents a serious signal for Apple. Although the company dominates the hardware market, it has faced difficulties in keeping pace with its rivals in the field of artificial intelligence. The recent partnership with Google, integrating Gemini as the AI backbone, reflects a significant strategic shift. If Apple succeeds in reconfiguring Siri as a true AI chatbot, it could mark a fundamental change in the way users interact with technology, providing a clear insight into Apple's plans in the AI era.