Apple is exploring the possibility of allowing AI applications such as ChatGPT, Gemini, or Claude to operate within the CarPlay system, according to sources cited by Bloomberg.

Apple is working on integrating AI applications into CarPlay, thus extending voice assistants in cars beyond Siri.

Currently, CarPlay allows users to access selected apps from their iPhone, such as navigation and music, through Siri, minimizing distractions. The upcoming CarPlay Ultra platform will expand this integration, including control over vehicle settings, such as climate control. This change could transform voice interactions in cars, providing more natural conversations and better contextual understanding. It also raises strategic questions about the long-term role of Siri in Apple's automotive ecosystem.