Warner Bros. Discovery explores strategic options, including the sale

Warner Bros. Discovery, the owner of HBO, CNN, and Discovery Channel, has announced that it is considering several strategic options for its future, including a complete sale of the company or a split into two separate entities: one for streaming services and studios, and the other for traditional TV networks. The main interest comes from the Paramount group, which is reportedly preparing an offer of about 60 billion dollars.

However, CEO David Zaslav rejected the initial proposal, believing that a split would increase the company's value, considering that its divisions have different performances. The Max video platform and film studios are the most profitable, while traditional TV channels are facing audience declines. The company's shares rose by nearly 9% after the announcement, and a sale could bring significant changes to the video platform's strategy and the management of TV channels. The analysis process could take months.