Swatch has apologized and retracted an advertisement that sparked controversy in China, accusing it of racism

Swiss watchmaker Swatch has withdrawn a controversial advertisement featuring a model pulling the corners of her eyes, a gesture considered racist by Chinese users. The criticism led to calls for a boycott of Swatch products, and the company issued an apology, but it did little to quell the outrage. Swatch derives a significant portion of its revenue from China, where consumers have previously organized boycotts against brands perceived as insensitive to local culture.