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124 new news items in the last 24 hours
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  2. International

Swatch has apologized and retracted an advertisement that sparked controversy in China, accusing it of racism

Emese Grancsa
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19 August 2025, 11:46
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International
Credit: Chukrut Budrul / Zuma Press / Profimedia
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Swiss watchmaker Swatch has withdrawn a controversial advertisement featuring a model pulling the corners of her eyes, a gesture considered racist by Chinese users. The criticism led to calls for a boycott of Swatch products, and the company issued an apology, but it did little to quell the outrage. Swatch derives a significant portion of its revenue from China, where consumers have previously organized boycotts against brands perceived as insensitive to local culture.

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Profit.ro
FOTO Swatch își cere scuze pentru o reclamă cu "ochi oblici", după critici și amenințări cu boicotul din China
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independent.co.uk
Swatch pulls 'racist' advert featuring Asian model in 'slanted eyes' pose
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NBC News
Watchmaker Swatch apologizes for 'slanted eye' ad after online backlash in China
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Stiripesurse
Swatch retrage o reclamă acuzată de rasism în China după apeluri la boicot
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Mediafax
Swatch retrage o reclamă acuzată de rasism în China după apeluri la boicot

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