Swatch has launched a special watch, 'WHAT IF…TARIFFS?', with the numbers inverted, in response to the 39% tariffs imposed by Trump on Swiss products.

The Swiss watchmaker Swatch has created a special edition watch, 'WHAT IF…TARIFFS?', with the numbers three and nine inverted, in protest against the 39% tariffs imposed by President Trump on Swiss imports. Sold for 139 Swiss francs, the watch is available only in Switzerland and aims to draw attention to the need for negotiations to reduce these tariffs. Swatch has stated that it will stop sales once the tariffs are modified. High demand has led to delivery delays, and the Swiss government continues negotiations with the Trump administration.