Starbucks was forced to apologize again in South Korea after a campaign called "Tank Day," considered offensive by many Koreans.
Lara Maior
International
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Starbucks is embroiled in a persistent scandal in South Korea, after the president of the local majority owner was forced to issue a second public apology. This came after the promotion dubbed "Tank Day," launched at the beginning of the month, which was perceived by many Koreans as a reference to the bloody repression of 1980, when hundreds of pro-democracy protesters were killed by the country's military dictatorship. Although the campaign was quickly canceled, public outrage has not diminished, and the scandal continues to affect the brand's image in South Korea.
Sources
Starbucks faces South Korean backlash following campaign echoing 1987 massacre
Starbucks struggles to quell outrage over 'Tank Day' ad campaign that evoked massacre in South Korea
South Korean Starbucks boss apologizes anew for ad campaign that evoked massacre
Business - Starbucks in South Korea sees 'very significant drop in sales' amid controversy
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