Starbucks was forced to apologize again in South Korea after a campaign called "Tank Day," considered offensive by many Koreans.
Lara Maior
International
VTT Studio/ Shutterstock.com
Always see our news on Google
Starbucks is embroiled in a persistent scandal in South Korea, after the president of the local majority owner was forced to issue a second public apology. This came after the promotion dubbed "Tank Day," launched at the beginning of the month, which was perceived by many Koreans as a reference to the bloody repression of 1980, when hundreds of pro-democracy protesters were killed by the country's military dictatorship. Although the campaign was quickly canceled, public outrage has not diminished, and the scandal continues to affect the brand's image in South Korea.
Sources
Starbucks faces South Korean backlash following campaign echoing 1987 massacre
Starbucks struggles to quell outrage over 'Tank Day' ad campaign that evoked massacre in South Korea
South Korean Starbucks boss apologizes anew for ad campaign that evoked massacre
Business - Starbucks in South Korea sees 'very significant drop in sales' amid controversy
Latest News
21:57
Painting by Nicolae Grigorescu, valued at only 3 lei and 50 bani, at the Art Museum in Ploiești
21:48
Bulgaria's incumbent president, Iliana Iotova, won the first round of the presidential election, according to exit polls / The election will be decided in the second round
21:38
Alexandru Nazare wants pension indexation in 2027, but the decision must be prudent and sustainable
21:24
The USA introduce a new requirement for passengers on international flights, including those departing from Romania, in the context of Ebola prevention
21:11
EPC analysis: Rassemblement National is voting less and less like the EPP in the European Parliament, despite moving closer to the ECR
See more news
NEWS ON THE SAME TOPICS
Personalized news feed, AI-powered search, and notifications in a more interactive experience.
