Starbucks sales fall as prices rise. Many loyal customers are leaving the cafe because of high costs.
Delia Niculescu
International
foto:pixabay
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BBC analysis shows that Starbucks is facing a decline in customer numbers as repeated price hikes are introduced. The company's sales fell by 1.8% globally, and in the US, the firm's biggest market, sales in stores open for at least a year fell 3%. Many loyal customers, including members of the rewards club, have quit Starbucks because of high prices.
Sources
Probleme pentru Starbucks: Clienții s-au săturat de prețurile tot mai mari ale băuturilor și refuză să mai cumpere
BBC: Probleme cu clienții pentru lanțul Starbucks după majorările repetate de prețuri
Începe declinul Starbucks: Clienții s-au săturat să plăteasă sume uriașe pentru o simplă cafea, așa că refuză să mai cumpere
Probleme pentru Starbucks după creșterile constante de prețuri: clienții încep să boicoteze lanțul de cafenele
Probleme pentru Starbucks după creșterile constante de prețuri: clienții încep să boicoteze lanțul de cafenele
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