Shein has ended its collaboration with communications firms Brunswick and FGS, complicating plans to list on the London Stock Exchange because of US tariffs

Online retailer Shein has decided to drop the services of communications companies Brunswick and FGS, which were backing its bid to list on the London Stock Exchange. The decision reflects the major hurdles faced in the process, particularly due to Donald Trump's high tariffs on Chinese goods. Although Shein has obtained approval from UK authorities for its IPO, it is still awaiting approval from Chinese authorities, which could delay the listing until the second half of the year.