Shein is expanding its operations in France by opening its first permanent physical stores, marking a change in its business strategy.

Shein, the fast-fashion brand, is opening its first permanent physical stores in France, choosing Paris as a testing location, followed by five other cities. These locations will operate as 'shop-in-shop' in large department stores, aiming to strengthen its presence in the French market and create 200 jobs. However, the expansion is controversial, being criticized for its negative impact on the environment and issues related to the working conditions of its suppliers' employees.