France's antitrust authority has fined the retailer Shein €40 million for misleading consumers about price cuts. The investigation found that 57% of the offers analyzed did not offer real discounts and many prices were manipulated before the discounts were applied. Shein said it has corrected the problems and is complying with French law. This represents a significant step in the fight against misleading marketing practices in the fast fashion sector.
Sources
Franţa amendează Shein cu 40 de milioane de euro pentru reduceri înşelătoare / Potrivit companiei, toate problemele au fost corectate în termen de două luni
Franţa amendează Shein cu 40 de milioane de euro pentru reduceri înşelătoare
Shein, amendată cu 40 de milioane de euro în Franța pentru practici comerciale înșelătoare
Franţa amendează Shein cu 40 de milioane de euro pentru reduceri înşelătoare. Reacţia retailerului de modă
Retailerul de modă chinez Shein, amendat cu 40.000.000 € pentru practici înșelătoare. Ce a făcut?
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