Italy's antitrust agency has fined Shein €1m for greenwashing practices, accusing the company of misleading sustainability claims.
Andrea Hariuc
International
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Shein has been fined by the Italian regulator AGCM for using a misleading communication strategy on the environmental impact of its products. It was accused of promoting vague and exaggerated sustainability claims, including about its "evoluSHEIN by design" collection. Although the company has said it will take steps to clarify the information, Italy follows France, which fined Shein €40m for similar violations. The European Commission has also started an investigation into the practices of Shein and other Chinese retailers.
Sources
Shein a primit o amendă de 1 milion de euro pentru practici înșelătoare în Italia
Italia amendează Shein pentru promisiuni ecologice false. Reacția retailerului online după ce a fost acuzat de înșelăciune
Amendă de un milion de euro pentru Shein. Motivele invocate de autoritățile dintr-o țară europeană
Shein slapped with €1M greenwashing fine in Italy
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