The Oxford Dictionary has designated "rage bait" as the word of the year 2025, referring to online content meant to provoke anger and outrage.

The term "rage bait" was chosen as the word of the year 2025 by the Oxford Dictionary, describing online content intentionally created to provoke anger or outrage. This type of content is often polarizing, simplistic, and can include misinformation or half-truths, aiming to inflame spirits and generate heated debates. The choice of this word reflects the concerns of modern society in the digital age, where online interactions are often tense.

"Rage bait" underscores the negative impact of provocative content on communication and public discussions. Previously, in 2024, the Oxford Dictionary designated "brain rot" as the word of the year, thus highlighting emerging trends and issues in the digital environment.