Hungarian Prime Minister Viktor Orbán is focusing his campaign on an anti-Ukraine message, presenting Kiev as a threat, in the context of electoral difficulties.

Viktor Orbán, the Prime Minister of Hungary, is centering his electoral campaign on a tough message against Ukraine, describing it as the main threat to the country. This strategy comes at a time when polls show difficulties for him ahead of the elections. Orbán has launched a media offensive, including billboards that criticize the European Union and portray Ukrainian President Zelensky as an enemy. His messages aim to divert attention from internal issues, such as the rising cost of living. Analyst Zsuzsanna Végh emphasizes that Ukraine is being used to mobilize fear in society, a tactic previously employed by Fidesz.

Orbán's campaign has drawn international criticism, especially after Hungary's refusal to approve EU sanctions against Russia and aid for Ukraine. Orbán has made unfounded accusations that Ukraine plans to disrupt Hungary's energy system. Additionally, an election video generated by artificial intelligence, which emotionally manipulates voters, has sparked controversy. Opinions among voters are divided, with Orbán's supporters appreciating the blocking of EU aid, while the opposition warns of the risks of Hungary's isolation. The elections will reflect which of these themes will mobilize the electorate more, although Orbán's media influence remains a decisive factor.