OpenAI will introduce additional measures to protect the voice and image of actors in the Sora 2 application, following complaints regarding their unauthorized use.

The decision was made after, shortly after the release of the September update, unauthorized AI clips emerged that imitated the voice and likeness of actor Bryan Cranston. The actor expressed his gratitude for OpenAI's efforts to strengthen safety measures, emphasizing the importance of respecting the right to manage one's own image.

OpenAI will collaborate with agencies in the entertainment industry to block unauthorized generations. This initiative also comes in response to complaints made by the heirs of Martin Luther King Jr. and Zelda Williams. OpenAI's CEO, Sam Altman, announced changes to the policy on the use of images and voices, giving rights holders greater control over generated content. The company also supports the federal "NO FAKES Act," which aims to prevent unauthorized digital replicas of public figures.