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Mattel has launched the first Barbie doll with autism, promoting diversity and inclusion. The doll includes specific characteristics of autism, such as flexible joints and stress-reducing accessories.

Liviu Brăteanu
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12 January 2026, 11:44
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International
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Mattel has announced the launch of the first Barbie doll with autism, part of the company's efforts to promote diversity and inclusion among children. Autism is a developmental disorder that affects how individuals interact with society, and the new doll is created in collaboration with the Autistic Self Advocacy Network to reflect the experiences of autistic children.


Barbie has a side glance, flexible joints, a fidget spinner, noise-canceling headphones, and a tablet with alternative communication symbols. Dressed in a purple striped dress, the doll joins other Barbie models that represent various disabilities, including blind dolls and those in wheelchairs. Jamie Cygielman, Mattel's global head of the doll department, emphasized the company's commitment to reflecting the reality and possibilities that children see.

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Prima păpușă Barbie cu autism, lansată de Mattel. Cum arată păpușa
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Se lansează prima păpușă Barbie cu autism / Are privirea ușor orientată lateral, pentru a reflecta evitarea contactului vizual
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Mattel lansează prima păpușă Barbie cu autism
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Mattel lansează prima păpușă Barbie care reprezintă o persoană cu autism

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