King Charles hires a specialist for Instagram, with experience in video production, to create professional content

King Charles III of the United Kingdom has decided to hire a specialist for Instagram, as part of the strategy to strengthen the monarchy's presence on digital platforms.

The Royal Family is looking for an experienced videographer who will work at Buckingham Palace, responsible for planning, filming, editing, and publishing video materials and photographs from official events. The official @theroyalfamily account on Instagram has over 13.2 million followers, making it the most popular account of a European monarchy.

The position is permanent, full-time, and the annual salary offered is £52,000, equivalent to approximately €60,000, plus benefits such as contributions to the pension fund, discounts in Royal Collection Trust shops, free lunches, and 25-30 days of annual leave. This initiative aims to produce more dynamic visual content tailored to a global audience.