The European Union has notified Shein to comply with consumer protection laws or risk significant fines

The European Commission has warned retailer Shein that it must comply with EU consumer protection laws, following practices deemed illegal. If the problems are not remedied, national authorities may impose enforcement measures, including fines based on Shein's annual turnover. The warning is part of an increased scrutiny of large online trading platforms amid frequent criticism of Shein's transparency and product quality.