Deoleo, a world leader in olive oil, warns that Trump's proposed 30% tariffs would lead to price hikes and reduced access for US consumers.

Deoleo, the largest olive oil producer, highlights the negative impact of Trump's proposed 30% tariffs on EU imports. Almost 95% of the olive oil consumed in the US is imported, and these tariffs would lead to price hikes and limited access to this essential food. The Spanish company, which bases a significant portion of its revenues in the US market, is stepping up its efforts to inform consumers about the benefits of olive oil and is analyzing strategic options to deal with trade uncertainties. Other industries, such as Irish whiskey and Italian cheeses, are also voicing concerns about the tariffs.