SNAPSHOT: Digital map of the Baccalaureate. Which subjects dominated online

In the last month, the Romanian online press has intensively covered the 2025 Baccalaureate, with a focus on the results and the organization of the exam. The pass rate before appeals was 74.3%, according to official data, one of the highest in recent years. Some 105,000 candidates sat the exams, with Cluj, Bacău and Iași counties above the national average. An administrative novelty was the visualization phase of the papers, scheduled between June 20 and 24, which attracted students' interest.

This analysis was conducted with the help of NewsVibe, a media intelligence platform and automated analytics tool for online and social media. As a result, the monitoring of online conversations identifies around 5,200 mentions of Baccalaureat in the last month, with an estimated impact of nearly 75 million views.

On June 10, the date with the maximum estimated impact, the conversation was marked by two main trends. On the one hand, there was the Beach, Please! festival's initiative to reward students who achieve a grade 10 average with free admission. On the other hand, there was a wide-ranging discussion about the difficulty of the Romanian Language and Literature exam subjects, in particular the strict essay requirements and the risks of losing points through careless wording or compound requirements.

The peak of the mentions came on June 20, when the publication of exam results was discussed, with a focus on regional differences in promotability. Counties in the west and center of the country dominated the national rankings, while some areas in the south and east remained significantly below average. Also a point of discussion was the possibility for students to view their papers before appeals, which could be submitted on June 23 and 24, with final results expected on June 30.

Grafic NewsVibe: Evolution of the volume and impact of mentions about the Baccalaureat in the last month

The most frequently mentioned entities in the online conversation about Baccalaureat highlight a clear distribution across institutions, geographical areas and educational terms.

At the administrative level, the Ministry of Education and Research is the actor with the highest visibility, closely related to the Bacalaureate. Geographically, Buçurești, Cluj and Sibiu appear constantly in the discussions, reflecting the interest in regional differences in performance. In educational terms, the Romanian Language and Literature test attracts significantly more attention than mathematics, a sign that its impact in the public arena is stronger.

Also, Colegiul Național Gheorghe Lazăr stands out as the only high school visible in the top mentions, being ranked first in the country according to the average obtained by students at the Baccalaureat exam.

Grafic NewsVibe. Top entities mentioned in the context of Baccalaureat mentions in the last month

The top of the most visible online sources validated by NewsVibe brings together publications specializing in education, general press and news platforms, as well as local channels. The top positions are occupied by EduPedu and Libertatea, with a strong presence both through their own websites and Facebook pages. In the ranking, ZIUA de Constanța also stands out, representing the local segment, together with Stirile Pro TV, Adevărul, EVZ.ro, HotNews.ro, România 24 and România TV, sources that contribute to the extensive coverage of the topic. Educație Privată, a publication dedicated to the educational field, is also present, and the Fanatik Facebook page completes the media picture with a sustained visibility in social networks.

Grafic NewsVibe. Top relevant online sources that have covered the Baccalaureate in the last month

At the level of local sources, the counties of Cluj, Sibiu, Hunedoara and Bistrița-Năsăud top the coverage of the Bacalaureate 2025 topic, signaling a constant interest from local newsrooms and voices. The most active regions are the center and north-west of the country, where also counties such as Alba, Satu Mare or Arad generated high visibility. In contrast, the south and south-east of the country, with counties such as Teleorman, Ialomița and Tulcea, are characterized by a low media presence. The Northeast is slightly more active, but does not reach the level of Transylvania, where the Baccalaureate subject generated the most sustained local coverage.

Grafic NewsVibe. Relevant local sources that mentioned Baccalaureate in the last month

*****Synthesis realized with the help of a monitoring feed provided by NewsVibe Romania. The analysis, data and images presented were enhanced with the help of Machine Learning and Artificial Intelligence tools.