July 9, 2024. News Focus: Protest at TAROM. 29 pilots declared unfit to fly
Monday brought a notable spike in online mentions of the airline TAROM and its highest estimated impact in terms of audience reached in the past month, according to data centralized by media intelligence platform NewsVibe. The TAROM pilots' protest has been highly visible in relevant online sources and has multiple effects, first and foremost on the directly targeted audience - ticket buyers.
This is generating pressure on the company and the relevant authorities to communicate, provide explanations and perspectives on reducing financial damages.The protest was a legitimate pretext for online sources to bring TAROM's structural problems back to the spotlight.
NewsVibe graph - comparison of the number and impact of mentions of the topic over the last month
Prevalent media sources
The top sources are dominated by news sources - whether we refer to news websites, such as ziare.com, or to the websites of established news channels (such as B1 TV or Antena 3); or whether we refer to the Facebook pages of the same sources, which have published news about the TAROM protest and situation. We see in the top below that a lot has been written on the subject in high impact sources.
Grafic NewsVibe. Top media sources that mentioned the topic in the last 24 hours.
Emoji and Hashtag
The most commonly used emoji in posts on the topic are either descriptive (related to the aviation industry) or some that indicate warning.
Grafic NewsVibe. Top emoji, respectively top hashtags used on Facebook in conversations about the topic in the last 24 hours.
Regional activity and interest
Locally, the TAROM protest has generated interest especially from sources in counties with large cities, with Cluj, Iași and Brasov standing out, where there are also airports with international flights.
Harta Newsvibe. Top locally relevant sources where the topic was mentioned
The TAROM protest was a topic of widespread interest for online sources, as it was for TV sources.
The potential consensus between the company's management and the pilots will diminish online sources' interest in the subject, but it is expected that in this space, and not only, the company's structural problems or the grievances of those who were directly affected by the event will remain under discussion.
*****Summary made with the help of a monitoring feed provided by NewsVibe Romania. The analysis, data and images presented were enhanced with Machine Learning and Artificial Intelligence tools.
