16.5% of people aged at least 16 in the EU used tobacco or related products daily in 2025, down from 17.5% in 2022. Bulgaria, Sweden, and Croatia recorded the highest proportions, while the Netherlands, Ireland, and Belgium had the lowest.
Approximately one in six people aged at least 16 in the European Union used tobacco or related products daily in 2025. The proportion decreased from 17.5% in 2022 to 16.5%, but the differences between countries are significant: the level exceeded 23% in Bulgaria, Sweden, and Croatia, and was below 14% in the Netherlands, Ireland, Belgium, and Luxembourg.
In short 16.5% of people aged at least 16 used tobacco or related products daily in 2025, such as electronic cigarettes, nicotine pouches, and heated tobacco products. The EU-wide proportion decreased by one percentage point compared to 2022, when daily use was 17.5%. Bulgaria had the highest proportion at 26.3%, followed by Sweden at 23.9% and Croatia at 23.6%. The Netherlands had the lowest proportion at 9.9%. Daily use was more common among men than women, and the age group 35-49 had the highest proportion at 21.3%. In 17 member states, daily use decreased between 2022 and 2025. The largest reductions were in Spain and Luxembourg, while the largest increases were in Croatia and Lithuania. In 2025, 16.5% of people aged at least 16 in the EU reported using tobacco or related products daily. The indicator includes, alongside tobacco products, electronic cigarettes, nicotine pouches, and heated tobacco products.
The proportion was one percentage point lower than in 2022, when 17.5% of people in this age category reported daily use. Data shows a reduction at the European level over a three-year period, without the trend being the same across all member states. The majority of the population did not use these products during the analyzed period. In total, 77.5% of people aged at least 16 reported either that they do not use them or that they had not used them in the 12 months prior to data collection. The difference between men and women remains pronounced. In 2025, 20.8% of men smoked daily, compared to 12.6% of women. In 2022, the corresponding proportions were 22.2% and 13.1%.
The decrease was thus greater among men, with a 1.4 percentage point drop, than among women, where the reduction was 0.5 percentage points. Use also varies by age. The highest proportion of daily tobacco and related product users was recorded in the 35-49 age group, where 21.3% reported such consumption. The 25-34 age group followed with 19.9%, close to the 19.8% recorded for people aged 50 to 64. The proportions are considerably lower at both ends of the age distribution.
In the youngest age group, the proportion was 12.1%, and in the oldest age group, it was 9.1%. Eurostat data thus shows that daily use is concentrated mainly in intermediate adult age groups. Geographical differences are also significant. Bulgaria had the highest proportion in the EU, with 26.3% of the population aged at least 16 using tobacco or related products daily. Sweden followed with 23.9%, and Croatia with 23.6%. The indicator measures the totality of products included in the survey, which means that a high proportion should not automatically be interpreted as an identical rate of traditional cigarette smoking.
At the other end of the ranking, the Netherlands recorded 9.9%, being the only country among those mentioned by Eurostat with a proportion below 10%. Ireland had 11.7%, Belgium 13.6%, and Luxembourg 13.8%. The evolution between 2022 and 2025 shows a reduction in 17 member states. The largest decreases were recorded in Spain and Luxembourg, in both cases by 2.1 percentage points. In other states, use increased. Croatia and Lithuania had the largest increases, each by 2.7 percentage points compared to 2022. The data for Lithuania for the year 2025 is, however, provisional.
The figures come from EU statistics on income and living conditions, EU-SILC. For the Czech Republic, Eurostat indicates a low reliability of the data from 2025, which should be taken into account in comparisons between states. The 2025 indicator is broader than the statistical measures that exclusively track cigarette smokers. The inclusion of electronic cigarettes, nicotine pouches, and heated tobacco products allows for capturing changes in how nicotine and related products are consumed, but prevents a direct equivalence of the 16.5% percentage with the traditional smoking rate. https://2eu.brussels/en/news/one-in-six-europeans-uses-tobacco-electronic-cigarettes-or-other-nicotine-products-daily
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