NewMoney.ro: The TraLaLa–LooLoo Kids ecosystem reaches 450 million users on YouTube

TraLaLa and LooLoo Kids, Romanian entertainment brands for children founded by spouses Cristina and Alexandru Badan, have been developed within a global multimedia ecosystem, which counts about 450 million unique users and nearly 150 million subscribers just on YouTube. The network owns over 120 channels in more than 25 languages, exceeding 16 billion views and almost a billion hours of viewing by 2025.

Under the umbrella of Mora TV, the business has surpassed the online area, including TV channels (TraLaLa Music, TraLaLa DSN, LooLoo Kids TV), mobile applications, music publishing, and international distribution, with a presence in markets such as the USA, Germany, Spain, France, Italy, or the United Kingdom through FAST channels and cable platforms. In Romania, TraLaLa channels have national TV coverage, and the format "English Hour" ranks second among the audience aged 4-14, surpassing programs from brands like Cartoon Network or Minimax.

The turnover exceeded 13 million lei in 2025, with a profit of almost 4 million lei, with the founders announcing new business lines in licensing, e-commerce, and an MCN alliance for creators, but warning that fiscal unpredictability in Romania represents the main challenge for expansion plans.