The Bonafarm Group wants to take over the Napolact brand, which could influence the structure of the dairy market in Romania.

The transaction through which the Bonafarm Group intends to acquire the Napolact brand from FrieslandCampina Romania is being analyzed by the Competition Council, having the potential to influence the structure of the local dairy market. The market is characterized by a high degree of fragmentation and a relatively balanced distribution of costs among players, without clear dominants.

In 2024, the largest dairy processors recorded a turnover increase of approximately 9%, with 60% of this growth attributed to major companies such as Albalact and Danone. The analysis will also consider the impact on local farmers and the range of products available.

Additionally, recent changes in the VAT rate and rising costs for energy and packaging may affect the production and distribution of dairy products. The final assessment of the transaction depends on the decision of the competition authority.