Kering has appointed Francesca Bellettini as the CEO of Gucci, replacing Stefano Cantino, who led the brand for nine months.

Francesca Bellettini, former deputy director at Kering, has been appointed CEO of Gucci, replacing Stefano Cantino. This decision is part of the managerial reorganization of the group led by Luca de Meo, which aims to simplify the governance structure. Bellettini will be responsible for turning around Gucci's sales, which have significantly decreased in the last two years, and she played an important role in the recent appointment of designer Demna as creative director.