The Pinault family's Artemis is evaluating options for its 29% stake in Puma, including a possible sale, causing Puma shares to surge.

Artemis, the Pinault family company, is considering various options for its 29% stake in Puma, including a possible sale, according to Reuters. The news led to an 18% surge in Puma shares, which have lost more than half their value in the past two years. The Pinault family is working with consultants to evaluate available options and has contacted potential buyers. Artemis acquired the stake following Kering's 2018 portfolio restructuring.