The transition to the euro could lead to a 5-10% increase in vacation prices in Bulgaria by 2026, especially affecting Romanian tourists, who represent 30-40% of the total.

The transition of Bulgaria to the euro could lead to an increase in vacation prices by 5-10% in the spring of 2026, according to estimates from the travel platform Travel Planner. This increase will be influenced by higher costs for supplies, utilities, and labor. Prices for a week-long vacation in Bulgaria range from 170 to 1,100 euros per person, depending on the type of hotel.

Romanians are the main tourists in Bulgaria, representing 31% of the total EU tourists in 2025. It is estimated that Bulgaria will remain an attractive destination for Romanians, compared to other options such as Greece and Turkey.