The resignation of Gianfranco d'Attis, confirmed by the Prada group, will take place on June 30, due to misunderstandings over the brand's strategy. The announcement was made during Milan Men's Fashion Week. Andrea Guerra will take over as CEO on an interim basis. Although the Prada brand generated 68% of the group's turnover in the first quarter, it saw a slight drop in sales. In contrast, the Prada group grew 12.5% overall and recently acquired Versace to better compete with industry giants.
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