Philip Morris International and Andrea Bocelli launched 'Believe. Further', a platform dedicated to progress and positive change. The event took place on June 26 in Venice.

Philip Morris International (PMI) and Maestro Andrea Bocelli launched the initiative 'Believe. Further' on June 26 at the Torre dell'Arsenale in Venice, a multi-year project aimed at promoting discussions about progress and positive change. The initiative is based on the belief that change is possible, with the goal of inspiring society through examples of transformation. Andrea Bocelli, known for his artistic journey marked by courage and determination, emphasizes the importance of staying true to personal values. For its part, PMI has invested over 16 billion USD in the development of smoke-free products, which account for 43% of its net revenues. Massimo Andolina, president of the Europe region, stated that the company's transformation is a committed responsibility, mentioning that smoke-free products are available in 105 markets. The 'Believe. Further' initiative will continue to evolve, engaging audiences from various fields and highlighting the importance of progress in society.