Philip Morris International contributed nearly €343 billion to the European Union’s economy between 2021 and 2025, according to a study conducted by EY-Parthenon. The report highlights the group’s impact on supply chains, investment, exports and employment in Europe.
Of the total, €22.3 billion was directed to European suppliers, while €27.4 billion represented investments in local facilities and operations. Production units in the EU generated €39.5 billion in exports. In 2025, the company’s operations supported nearly 164,000 jobs, including approximately 22,500 direct jobs.
Research and development investments made in the EU reached €422 million during the period under review. At the same time, the company is accelerating its transition to smoke-free products, which generated more than half of its European net revenues in the last quarter of 2025.
Romania plays a strategic role in this network. PMI has invested more than $1.1 billion there over the past 30 years, of which over $730 million has been allocated to the Otopeni factory since 2017. More than 90% of the facility’s production is exported, and the factory, together with two other European factories, supplies approximately 75% of the group’s smoke-free products globally.
Context: PMI published reports on nature-related risks and warned about the illicit cigarette trade
Before the analysis presented, Philip Morris International published its first report prepared in accordance with the TNFD recommendations, assessing nature-related dependencies and risks in the value chain globally, with the aim of explaining how ecosystem resilience can influence production and access to raw materials.
Separately, in a study conducted by KPMG for PMI, the illicit cigarette trade in Romania was estimated at 6.9% of the market, equivalent to approximately 1.78 billion cigarettes, with losses of 324 million euros for the state budget. The report also indicated that counterfeit cigarettes had become the main source of illicit products and called for a coordinated response at European level, based on evidence and cooperation between authorities and the private sector.
