Netflix is looking for new franchises after failing to acquire the "Harry Potter" universe.

Netflix aims to develop its own cultural franchises, after failing in its attempt to acquire Warner Bros Discovery, the company that owns famous universes such as "Harry Potter" and "Game of Thrones."

Creative director Bela Bajaria stated that the platform will continue to invest in original ideas and collaborate with established studios, such as MGM and Warner Bros, to produce long-running films and series, similar to the successes of "Stranger Things" and "Bridgerton."

The failure of the acquisition revealed Netflix's vulnerabilities, a relatively new player in Hollywood, compared to traditional studios that have a century of storytelling. Netflix was willing to pay $72 billion to acquire strong intellectual properties, considering the difficulties in building new franchises. Although it has had notable successes, such as "Squid Game," the company has also faced costly failures, such as the film "The Electric State."

In the face of increasing competition, Netflix remains optimistic, with plans for major releases in 2026, including new seasons from popular franchises and TV adaptations of video games.