Google will close Fitbit.com, moving all operations to the Google Store, marking the end of an era for the brand.

The decision follows the confirmation that Google has ceased production of Fitbit smartwatches, with Google focusing on fitness trackers. Users will be redirected to the Google Store, where the Fitbit range of products will be available. The future of Fitbit smartwatches remains uncertain, with Google focusing on integrating Fitbit functionality into the Pixel Watch series.